About Us
Our mission? Get your business seen, trusted and chosen.
MAI helps businesses grow by turning visibility into a real business asset.
She works at the intersection of personal branding, LinkedIn strategy and business development helping leaders and teams show up with clarity, build trust and attract the opportunities.
With a background in information science, innovation management and marketing (KTH) and an MBA in entrepreneurial management (TalTech), Mai combines strategic thinking with hands-on execution. She understands both how to position a business and how to make that positioning visible in the real world.
Her practical toolkit includes content strategy, LinkedIn profile optimisation, webinar funnels, email marketing, Meta ads and Stripe-based product setups.
She is a skilled networker, highly connected both in Sweden and internationally.
As a public speaker, Mai talks to business audiences about power of organic marketing where employees become main company growth drivers.
Having lived and worked in the USA, China, Estonia and Sweden, Mai brings an international perspective and a strong ability to connect across cultures and markets.
KRISTIN is the kind of marketer you want when you’re not just “doing marketing”. You need her when you’re building something from zero.
She moves comfortably between strategy and execution. One day shaping a brand from scratch, the next writing high-performing AI content, building landing pages, or setting up HubSpot flows that actually convert.
Her core strength? Turning complex ideas into clear, engaging narratives that people understand and act on.
With a background across SaaS, startups, and hands-on brand building and Master’s studies in Marketing and Communication (Stockholm University) she blends content, SEO and storytelling.
She’s worked across European teams, used the latest AI tools in real workflows (not just theory), and knows how to make marketing both structured and creative at the same time.
Building a 1,500+ community, generating thousands of hours of watch time, and monetizing content taught her what most marketers never truly learn: attention is earned, not bought.
Today, she brings that same mindset into every project building brands that people don’t just see, but follow.
Why Choose Us
We focus on what actually works, not just ideas on paper.
Sharp positioning, spot-on content and consistent presence where it matters.
Based in Sweden. Working across markets.
Our Services
Brand & Positioning Strategy
Define your message, niche, and voice so people instantly understand who you are and why you matter
LinkedIn & Personal Branding
Turn founders and teams into credible voices that drive trust, reach, and inbound opportunities.
SEO & Content Marketing
Build visibility through high-performing content that ranks, educates, and attracts the right audience
Conversion-Driven Web & Funnels
Create websites, landing pages, and flows that convert visitors into leads and clients (and also look good)
What Our Clients Say
Mai brings powerful, relatable insights on visibility and personal branding that truly connect audiences.
Mari-Liis Vaher,
Powerful Marketers
Kristin is one of those who gets things done, whether organizing a webinar or conducting market research.
Zaif Khan,
Marketer
Mai delivers clear, practical LinkedIn strategies that improve visibility for individuals and companies.
Andreas Hurtig,
CEO of Fairquest Rekrytering AB